Project Name: Get Punk'd
Client: The Beer Inn, Southport
Brief: To design the pubs own range of canned beers. They must be eye-catching and stand out from the other beers on offer on the shelves of the bar.
Problem: Beer cans have a range of different designs to help them stand out in a crowded market. It's quite difficult to come up with a concept to stand out. I researched a range of beers (even sampling some) to get some inspiration.
Outcome: I came up with three concepts that were punk like in imagery. These were bright and interesting designs which invite the viewer in to know more about the brand and the beer.
