Project name: Azorian Spy Museum
Brief: A new and exciting spy museum is set to open in London and they have approached me to help with their brand identity and to help attract visitors.
The problem: London is a crowded market for museums. How can we make this one stand out so that visitors elect to come to this one instead of the many others out there.
The solution: We will employ storytelling techniques to weave together the history of espionage with real-life spy stories, making it relatable and captivating for all ages. Visitors will follow narratives that unfold as they explore the museum.
Technology Integration: Leveraging the latest technology, our museum will incorporate augmented reality, holography, and interactive touchscreens to create an immersive experience. Visitors will decode secret messages, analyze spy gadgets, and even step into the shoes of a spy in a virtual training scenario.
Educational Value: The museum will provide historical context, showcasing the impact of espionage on significant events throughout history. It will also delve into the ethical and moral dilemmas faced by spies, promoting critical thinking and discussion.
Family-Friendly: To cater to families, we will have a dedicated area with age-appropriate activities and games, ensuring that children and parents can enjoy the museum together.
The project was shortlisted in the Creative Pool awards 2022.
