Client: The Warrington Wolves Community Foundation
Campaign Title: I AM
The brief: To come up with a campaign design which will attract more men to the offload program.
The problem: Previous Campaigns have featured the professional rugby players but these can quickly become outdated when that player leaves the club or retires.
The solution: As someone who has walked the path of a new attendee I know just how daunting it is to take that first step through the door, so why not help that new person by giving them some familiar faces. I asked for volunteers, took their pictures and produced a campaign in which each poster would feature a I AM statement. The impact of these posters continues to result in new attendees each week. The posters are located throughout the stadium.
