Missing Pieces
Creative Direction / Identity Design /Campaign Strategy
The identity for Missing Pieces is raw, honest, and powerfully human. It goes beyond awareness — this is a campaign that starts conversations. Each visual, marked by the missing jigsaw piece, captures the silent struggles many men face but rarely express.
This isn’t just another mental health message. It’s a movement that redefines strength — proving that vulnerability isn’t weakness, it’s connection. The campaign challenges the outdated idea of “holding it together,” instead inviting men to acknowledge what’s missing and start rebuilding from within.
Missing Pieces speaks to its audience with authenticity and empathy, offering a sense of belonging to those who often feel unseen. It’s bold yet sensitive, striking yet sincere — a campaign that doesn’t just raise awareness, but inspires understanding.
This emotionally charged identity makes Missing Pieces unforgettable — a visual metaphor turned into a call for change, reminding everyone that healing starts when we stop hiding the missing pieces.
