LILYS BAKES
BRAND IDENTITY / ART DIRECTION / LOGO DESIGN
INTERNATIONAL DESIGN AWARDS - GOLD WINNERÂ
CREATIVEPOOL AWARDS - SILVER WINNER
The Identity for Lily's Bakes is bold, playful and instantly recognisable. It goes beyond simply selling pastries. This is a brand with personality, attitude, and a rebellious streak. It brings creativity to the forefront, challenging traditional ideas of what a bakery should look and feel like.
The campaign speaks directly to its audience by delivering a lifestyle and a distinctive character to connect with. Lily's Bakes becomes a brand to root for that's fun, fearless, and full of flavour. This fresh, energetic identity sets the bakery apart from the crowd, making it memorable and magnetic from first glance to final bite.
"LOVE THIS! ESPECIALLY THE PLAYFUL AND FRESH TONE OF VOICE FOR THE SECTOR. IMMEDIATE ATTENTION GRABBER. WHAT OATLY DID FOR OAT MILK, LILYS BAKES COULD BE DOING FOR BAKERIES" - JOAO LAURENO, CREATIVEPOOL AWARDS JUDGE
